Generate and increase sales

VCI Publishing will develop and implement a comprehensive interactive advertising campaign to generate leads, increase customer response and expand market share through Pay Per Click advertising, Facebook Advertising, and other targeted paid online advertising venues.

2. Scope of Services

VCI Publishing’s expertise in Internet services, technology and marketing allows us to deliver a solution that is custom tailored to meet your business needs. VCI Publishing will develop landing pages, advertisements, and complete adwords and facebook advertising campaigns.


Pay Per Click Initial Set Up
Complete analysis of current corporate site analytics for the Toledo regional section where data is available
Keyword/phrase research
Competitor analysis
Keyword tool set
Market analysis
Segmentation of keywords
Building Adwords campaigns
Set up every keyword/phrase in its own adgroup
Two ads set up for each adgroup
Build new landing page based on identified promotions and offers
Document the conversion, cost per click, and budget goals

Pay Per Click Daily Monitoring and Optimization

Ad split test evaluations
Analyze ad performance for statistical performance (Chi-Squared)
Replacement of non-performing ads
Bid optimization
Conversion tracking
Position tracking
Quality score analysis

3. Milestone Deliverables

The major milestones for pay per click advertising include:

• Research and discovery – Keyword research, competition research, demographic, and market research
• Planning – Conversion goals developed and documented, advertising budget developed (pay per click spend), “give away” pieces decided upon, demographic and keyword targets selected for pay per click campaigns.
• Execution – All creative pieces developed and campaigns implemented

4. Duration of Services

There are two components to the services. The fixed price project (PPC setup) and the monthly management project for PPC. The duration for the fixed price projects will be estimated in the attached milestones document. The monthly management projects are a month-to-month agreement and may be terminated at any time.

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