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Advertising cant buy Credibility

Being a published author always trumps advertising in credibility and
prestige. Our most dedicated customers happen to be our most
successful. This is by design. It is why a PR firm won’t
engage with a client for a single press release. PR firms
know that if you sign aboard for six months at $25,000, you
stand a chance (not a certainty) of getting some media
coverage.

It doesn’t take much media coverage to justify a PR firm’s
$25,000 price tag. Advertising is just that expensive. The
average quarter-page ad in a mid-sized industry trade
publication is $4,500. Some highly-specialized trade
publications with low but coveted circulation numbers
command as much as $20,000 for a half-page ad.


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