Archive for July, 2011


The sales cycle of the typical popular book, for example, has a half-life of about two months After two months, the book will probably have made half of all the sales it will make in its entire lifetime. For an internet viral sensation, the half-life is probably closer to six hours, measured from the moment […]


Is your company getting old

At some point, most brands, organizations, countries and yes, people, start talking about themselves like they’re old. “We can’t stretch in that direction,” or “Not bad for a 60 year old!” or “I’m just not going to be able to learn this new technology.” Even countries make decisions like this, often by default. Governments decide […]


Great thought of the day

It’s easy to dismiss strategies or plans or people who succeed by pointing out how they have something special, something irreproducible, some sort of advantage that makes their success special. Special as in, “not available to me.” They went to Harvard, they’re public, they’re not public, they have a great fundraising team, they have a […]


the right way to do things

A path on the way to building a reputation: When someone asks you a question, they get an answer bigger than they ever expected. When someone gives you a project, they get a plan scarier than they hoped for. When you take on a project, you finish it.